The Design for Sara Moroni

Collaborations May 13, 2022

The Design for Sara Moroni

Sara, What defines your design?

From a formal point of view there is no rule and not even a default style: the products I have designed so far have a heterogeneous and unusual character because each one embodies the values and identity of the company for which they were designed.

What aspects do you consider essential in the development of a new product?

It’s crucial to identify a strong concept and always keep the focus on the end user. Imagining new visions, capturing tacit needs, evaluating the relationship with space and with the person.

How, from your point of view, does a woman designer differ from fellow men on the design front?

The number of women designers is growing strongly and their contribution is increasingly relevant and quality.

They are moving with knowledge, determination and dexterity, in a technical-industrial field that has always been considered similar to the male universe. The difference in design exists and is a real wealth, but it would be anachronistic to bring it back only to gender factors. I think it should be rather sought in the uniqueness of each individual. Every designer approaches the project with a personal method that leads him to elaborate ideas, find very different technical-formal solutions: this is the beauty!

In this process, not linear at all, human and personal factors strongly influence the essence of the project. A designer, as a woman, can undoubtedly offer a different point of view.

What was the starting point to realize Posy?

Two basic concepts inspired Posy.

On the one hand, kinetic art: movement and perception. Throughout the collection asymmetry is sought after and prevailing: it creates movement, lightness, expresses compositional freedom and offers the observer always new and unexpected points of view.

On the other hand bio-inspired design: nature as a source of inspiration. In nature everything seems spontaneous and random, but is absolutely harmonious and perfect. Posy is the formal and structural transposition of gems that develop, irregularly, around a stem and the aesthetic result is both naïve and romantic.

The natural gems have been idealized and transformed into poetic opal glass bubbles, having different diameters, and the tapered stem has become an elegant organic structure in brass that binds and supports the whole.

The naming “Posy”, from the English “bouquet of flowers”, refers explicitly to the organic form of the product and is strong on the concept of harmonic composition.

How, from your point of view, does it complete and represent an evolution of the Masiero range?

Posy is an elegant and refined collection, but fresh and contemporary in its language.

I believe it can express all the technical skill and experience of Masiero in the processing of materials and at the same time show a tension towards new formal canons, always decorative, but more minimal and transversal.

What are the most suitable environments for Posy, if you had to suggest it to architects and interior designers?

I am lighting, product and interior designer at the same time: this is my strong point.

In designing Posy I considered the possible applications, evaluated the relationship of the product with the space and imagined the possible lighting scenarios. The result of this design research is a complete and versatile family characterized by a deliberately transversal style that can allow its inclusion in various contexts: hotels, bars, restaurants, offices, domestic spaces both modern and classic.

As in nature, Posy offers many formal solutions: single, double, cluster or multiple as in inflorescences. I would like the designers to use the various elements that I designed to create their personal bouquet: unique and poetic.

You have worked with 2 different materials: brass and glass. Was it challenging to make them coexist within the design you have made?

Blown glass and brass are two noble materials almost in antithesis with each other: light/ fragile/ semi-transparent the first and full-bodied/ ductile/ semi-reflective the second. Wanting to give the right value to both finishes, I thought I’d let them interact with each other through light. The opal sphere, in addition to illuminating the environment, enhances the entire brass structure of the product making it stand out: the color, the materiality and the refined micro-decoration.