Dear Camelia and Kevin, How is the creative idea behind the project born?
The Creative Director Stephen Ward has spent 30 years travelling the world, experiencing 5 star hotels, restaurants and iconic venues, taking inspiration from everything he sees.
Examining the why and how these projects were put together and following closely many iconic famous interior designers with this knowledge it brings new creative ideas for his
How do you prepare for project development?
Astounding’s interiors are bold statements balanced by functionality, aesthetics, and lifestyle. We focus on sourcing quality furnishings, improving functionality and creating memorable spaces.
What are the aspects that most affect your choices? The space? The personality of the customer?
We are known for thinking outside the box, not following trends but creating them, luxurious and exciting spaces that ‘WOW’ the customers and clients, that become talking points and go to venues.
We research the surroundings and bring a new flavour to the rooms.
How does the research of suppliers take place? What are the fundamental characteristics they must have?
We always go through our supplier’s library and choose the best solution for the project based on longevity and budgets.
What is the lighting role in your project? When do you choose the light?
We always choose decorative lighting, ambience lighting and main lighting.
The decorative lighting is the main key to change the feel and atmosphere of the space, its an important part to every project we undertake.
What kind of relationship do you have with your suppliers? Do you actively involve them in the process? If so, to what extent?
Yes, we are in contact with them from the beginning. Sometimes asking for suggestions and collaboration on bespoke items, that will fit perfectly in our design schemes.
If you were to share advice with your colleagues about lighting décor, what would you suggest?
To find something that compliments the space with the rest of the interior and within the client’s budget.
If you were to share advice with final customer, what would you suggest to weigh up for their purchases?
The clients have to consider that it’s the lighting that brings to life the colours, fabrics, style of the project and its worth spending that bit extra to achieve a lighting scheme that is easily controlled and functional for all times of the day, thus making a statement every time you walk in the room.
Why did you choose Masiero?
Because the light chosen, Horo, was quite unique and different. And that how we are known, for creating unique and exclusive designs that make you stop and take note.
With a style that’s unrestrained yet refined, our team of London’s top home bar designers create unparalleled hospitality and residential spaces. Astounding’s interiors are bold statements balanced by functionality, aesthetics and lifestyle. We focus on sourcing quality furnishings, improving functionality and creating memorable spaces. Renowned for their turnkey integrated lifestyle design, Astounding Interiors expertly manage the entire process from conception through to completion. For 16 years we have been accustomed to working on both residential and commercial projects.
Author of the article
Global Marketing & Communication Manager, Masiero