“This year’s Euroluce is a compelling international event of the highest level for the lighting design sector. With its renewed format, it aims to improve the experience of visitors from all over the world and to showcase the latest innovations introduced by Italy’s lighting companies after four challenging years. We will also be featuring at Fuorisalone, in Brera, with an original installation by Studio MILO named “Oltre la Forma”, to amaze a less specialised public but no less interested in lighting design with particularly decorative solutions”. Enrico Maria Masiero – CEO
Different concepts and spaces for the two Masiero installations on show at Milan Design Week.
New designers interpreting their collections based on their different approaches to one of the fundamental aspects of any design project – lighting.
EUROLUCE 2023 – HALL 11 | BOOTH 202
Euroluce 2023 will be very different from the previous ones, with a complete rethinking of the layout of the light fair based on a project by Lombardini 22. A loop-shaped plan will optimise routes taking into the pavillions elements that are typical of city spaces to foster the creation networks and community. An ideal city, enriched by interdisciplinary and experiential cultural content, exhibitions, talks, workshops and installations.
Masiero will present the new indoor and outdoor collections, designed by internationally renowned designers, in a Booth projected by Nooii Agency.
When designing the exhibition space, we placed a strong emphasis on eco-sustainability. Our project features walls made from eco-sustainable, fully recyclable materials, which can be repurposed within the company’s showroom to reduce waste. We will also be installing a garden within the exhibition space, featuring real plants that will later be transplanted to the company’s gardens. Finally, we will use furniture crafted from natural fibers or other materials with a minimal environmental impact. (cit. Nooii Agency).”
HALL 11 | BOOTH 202 18 — 23 April 2023 9.30 am/6.30 pm
OLTRE LA FORMA – BRERA DESIGN DISTRICT
In Via Statuto 16, at the heart of the Brera Design District, visitors may admire the fluid and anthropocentric installation “Oltre la Forma” by Studio MILO, showcasing the new surrealist “Visio” collection by the duo Nava + Arosio Studio and “Cordea Giardini” by Favaretto&Partners, both in an exclusive limited edition for the Design Week.
Our inspiration for designing this year’s exhibition, just as it was last year, came from the product. The space was treated as a blank canvas, providing the opportunity to create a bespoke project for the Visio and Cordea collections. At the heart of our design lies the concept of dialogue: between the lamps, architectural elements, and between light and space itself .(cit. Studio Milo).”
Via Statuto 16 – Brera Design District Opening 18-23 April 11 am/9 pm Press Preview 17 April 11 am/6 pm
The Milan design week has come to the end. It’s been a week full of events, during which the city of Milan has returned to the frenetic liveliness that was now just a memory.
Buyers, designers, interior designers, architects, students and even private people have populated the streets of Brera.
Masiero could not miss this long-awaited event and we did it in top style.
From 6 to 12 June we created Rivelazioni, a concept by Studio Milo designed to immerse the visitor in a sensory experience during which to discover the novelties of Masiero and also appreciate the long sellers.
Like a casket enclosing the most precious of jewels, clouds of fabric have gently wrapped the new collections of the Dimore Masiero catalogue: Posy a project born from the creative mind of the designer Sara Moroni.
In the location placed in Via Statuto 16 visitors were also able to admire a spectacular installation of Horo, design by Pierre Gonalons: a cascade of suspension in amber tone framed the social wall, with the elegance that distinguishes us.
The long-selling Sound, design by Giovanni Battista Gianola, has illuminated a splendid marble table by Scapin, recreating an intimate and fascinating corner.
The dehor, fully furnished with elements of the company DA A and customized with fabric flags branded Masiero, paid tribute to the summer, hosting guests during the cocktail party on June 9.
Our guests were served by the staff of Spuma, bartender known to give real taste experiences!
Thanks to all those who have made this Fuorisalone a success, we are ready to start working on the next edition!
By having to overcome obstacles, the viewer earns a privilege. The best things are those you discover. (Dominique de Menil)
The evocative layout of “Rivelazioni”, the Fuorisalone 2022 installation entrusted to the creativity of Studio MILO, aims to reveal the new Masiero lighting collections little by little, with the gradual delicacy that accompanies the discovery of a precious jewel or a work of art.
Iglù, Design by Oriano FavarettoPosy, design by Sara Moroni
The spatiality of the location in Via Statuto 16 will be also a soft shell inside which will be celebrated an installation of the iconic Horo by Pierre Gonalons and Sound by Giovanni Battista Gianola.
RIVELAZIONI
Brera Design District – Via Statuto 16 – Milan
