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    Highlights from Salone del Mobile.Milano 2023

    Visio design Nava+Arosio
    Posy design by Sara Moroni
    Cordea design Favaretto/Partners
    Horo design by Pierre Gonalons
    Ebe design by Nicola Gallizia
    Nappe design Marco Zito
    Tee design by Valerio Cometti + V12 Design
    Honicè design by Oriano Favaretto

    Design Shanghai 2023

    MASIERO opens in China and showcases its most representative collections at 2023 Design Shanghai (8-11 June), one of the leading events in China’s designer furniture and lighting sector.

    Masiero takes up the challenge of the Chinese luxury design market and opens its first Asian branch in Shanghai – the third worldwide, alongside North America and the Emirates.The Treviso-based Group, with HQ and production facilities in Casale sul Sile (TV), where the company was founded in the early ’80s, is specialised in the production and distribution of high-end lighting, especially on a bespoke basis.And it is precisely custom projects that will form the focus of the company’s presence in China, and in Asia in general.

    Enrico Maria Masiero comments: “In China, we will position ourselves exclusively at the top-end of the market, offering highly decorative lighting solutions to a high potential market.When we decided to open a branch this year, we focused on the area of Shanghai due to its large high-end local market and numerous architecture studios. After China, we aim to expand more generally into the Eastern market, touching on Singapore and Hong Kong, where we already have customers. We decided that Design Shanghai – the most prestigious and authoritative event in the designer furniture and lighting sector in Asia – would be the best showcase for our products.”
    Enrico Maria Masiero – Ceo

    Design Shanghai 2023 – Stand 1B26

    At Design Shanghai 2023, Masiero will be showcasing a selection of the brand’s most iconic collections in terms of materials and design, and all rigorously CCC-certified.

    Sound STL5 design by Giovanni Battista Gianola
    Nappe XL design by Marco Zito
    Honicè S100 design by Oriano Favaretto
    Horo TL design by Pierre Gonalons

    Design Shanghai 2023
    Shanghai World Expo Exhibition & Convention Center
    8-11 June 2023
    Stand 1B26

    Come to visit us!

    Author of the article
    Alessia D’Alesio
    Global Marketing & Communication Manager

    High Point Market

    MASIERO, is in constant fervor and continues its brand consolidation strategy and its promotion of new collections and iconic items on international markets by participating for the first time in High Point Market (22-26 October 2022), a leading furniture show in the United States, through its subsidiary MASIERO USA LTD.

    At the autumn edition of High Point Market, Masiero will be showcasing some of its most representative models in terms of materials and design, alongside the latest collections, Posy and Iglù, premièred at Milan Design Week in June 2022.

    Iglù (2022, designed by Oriano Favaretto): a collection of harmonious compositions of metal spheres suspended in mid-air. These fixtures diffuse the light through a protective wire mesh, turning the spheres into true jewels of light. The source is a LED embedded in each sphere, which projects regular patterns onto the surfaces.

    Posy (2022, designed by Sara Moroni): a very personal, visually striking yet elegantly minimalist bouquet of light. A brass bar structure in a sleek, brushed galvanic finish supports one or more opal glass diffusers. The collection comes in a wide range of designs, shapes and sizes, including single and multiple suspensions or flower-like bunches.

    Horo (2021, designed by Pierre Gonalons): great decorative all-rounders, for a collection of ceiling, floor, wall and table lights. A golden metal structure contains a disc of prism-effect glass with a distinctive diamond finish or alternatively of striking marbled-effect glass. In 2021, Horo was honoured with the Good Design Award, a prestigious international award, in the lighting design category.

    Vegas (2021, designed by Marc Sadler): inspired by Las Vegas architecture, this is a “Timeless Classic” collection of striking suspension lamps, combining the classicist, geometric style of large Art Deco lamps with a more contemporary pairing of glass and metal via the most advanced craftsmanship methods. Thick glass is subjected to a particular heat process that deliberately deforms the pieces, resulting in exquisite strips of extremely similar but non-identical glass featuring trapped air bubbles – just like the works of the great master glassmakers – giving each lamp an evocative charm of its own.

    Nappe (designed by Marco Zito): original suspension lamps offering a contemporary take on tassels, traditionally a decorative element of curtain ties. The project comprises 10 variously shaped metal elements and trims that can be combined together to produce compositions with three, five or ten light sources, arranged in a line, circle or rectangle.

    Sound (designed by Giovanni Battista Gianola): a family of stylish lamps that diffuse light through slender metal rings encasing a double circular diffuser in white, blown, silkscreened glass. The fixtures come in striking multiple suspension versions, but also as floor, wall and table lamps, available either in a brilliant brushed gold finish or in an elegant two-tone variant in brushed brass and matte black.

    Honicè (designed by Oriano Favaretto): variously sized rectangular slabs of translucent onyx marble, the marmor alabastrum of the ancient Latins, rich in veins and set in a suspended frame of matte gold metal. A LED light source allows the light to filter through the polished onyx diffuser, enhancing the beauty of the surface and its timeless elegance.

    Olà (designed by Masiero Lab): first designed more than ten years ago by the Masiero creative laboratory, the simple round or oval structure in painted metal of these fixtures contrasts with the luxurious cascade of pendants in coloured glass or transparent crystals, making the Olà family of lamps one of the brand’s best and longest selling collections.

    EVA (designed by Masiero Lab): an evolution, in terms of design and materials, of the classic chandelier, here featuring a polyurethane and resin structure and aluminium shades.

    Palm (designed by Mammini Candido): an original modular system of wall lights in the shape of a fan or stylised leaf to be arranged at will. These lamps can be used to form veritable wall decorations due to the extensive range of materials – such as gold leaf, faux leather, fabric and wood – in which the slender metal structure can be coated.

    Come to visit us!

    Author of the article
    Alessia D’Alesio
    Global Marketing & Communication Manager, Masiero  

    The interior design for Junaid Khan

    Dear Junaid, how is the creative idea behind the project born?

    The idea was born out as with all my projects from a need to resolve the current problems and issues with the current space and its personality. 

    How do you prepare for project development?

    By understanding its current issues, client’s aspirations and what the space needs from an objective point of view, which could be different to the clients vision. 

    What are the aspects that most affect your choices? The space? The personality of the customer? 

    The choices can dictate them selves based on the space you have to deal with and how you see the space as you flow through it addressing the focal points and directing a person visually through it.

    The personality of a customer usually can also affect choices and direction but the hope is the idea is sold well enough for the customer to be onboard. 

    How does the research of suppliers take place? What are the fundamental characteristics they must have?

    My research is based on two methods the first is based on my knowledge of products based on product collections I’ve seen physically and through web or printed material and the other is by methodical selection of ‘brands’ and their design ethos for the right fit for the project and seeing if there is a product of the size and style which works. Sometimes it’s a beautiful marriage and fit, as it was in my case for the Marhaba project.

    What is the lighting role in your project? When do you choose the light?

    The lighting is a key component in any design in any space.

    How the space is lit is very important and where it’s a feature piece or architectural it is the one element that has the power to create drama or tranquillity. 

    There is no right methodology as to when you might select a light, however I generally form a shape or a layout of the space and begin the lighting selection to fit the designs personality. 

    What kind of relationship do you have with your suppliers? Do you actively involve them in the process? If so, to what extent? 

    Usually the relationships with suppliers are kept close and helps to meet the representatives to see new collections. In terms of actively involving suppliers this engagement is usually initiated when there is a selection made and requires more information or if product can be modified for the project i.e. if a light fitting can be made larger or smaller.

    If you were to share advice with your colleagues about lighting décor, what would you suggest?

    To collate brands that create unique lighting pieces which would help in forming its design language. To be well informed of current collections and ahead of the curve and brands that work towards that idea.

    If you were to share advice with final customer, what would you suggest to weigh up for their purchases?

    In all instances my work relys on focus points within the interiors and feature lights are weighted equally to some of the main features of the space as your eye is always drawn to the brighter objects. 

    Why did you choose Masiero?

    Masiero has a beautiful collection of unique lighting products that create detailed finishes and simple shapes, which have immediate visual impact. 

    After Two years of art school Junaid Khan studied a degree in Furniture design at the ‘London College of Furniture’ and a Masters in Manufacturing Engineering before working in digital and 3d design. In 2009 he founded and created ‘Bibi Interiors’ designing interiors with bespoke furniture elements in his work, nominated for 6 design wards and international design awards from SBID and Northern design awards. 

    Highlights from Milan Design Week

    The Milan design week has come to the end. It’s been a week full of events, during which the city of Milan has returned to the frenetic liveliness that was now just a memory.

    Buyers, designers, interior designers, architects, students and even private people have populated the streets of Brera.

    Masiero could not miss this long-awaited event and we did it in top style.

    From 6 to 12 June we created Rivelazioni, a concept by Studio Milo designed to immerse the visitor in a sensory experience during which to discover the novelties of Masiero and also appreciate the long sellers.

    Like a casket enclosing the most precious of jewels, clouds of fabric have gently wrapped the new collections of the Dimore Masiero catalogue: Posy a project born from the creative mind of the designer Sara Moroni.

    Iglù, an idea of Oriano Favaretto.

    In the location placed in Via Statuto 16 visitors were also able to admire a spectacular installation of Horo, design by Pierre Gonalons: a cascade of suspension in amber tone framed the social wall, with the elegance that distinguishes us.

    The long-selling Sound, design by Giovanni Battista Gianola, has illuminated a splendid marble table by Scapin, recreating an intimate and fascinating corner.

    The dehor, fully furnished with elements of the company DA A and customized with fabric flags branded Masiero, paid tribute to the summer, hosting guests during the cocktail party on June 9.

    Our guests were served by the staff of Spuma, bartender known to give real taste experiences!

    Thanks to all those who have made this Fuorisalone a success, we are ready to start working on the next edition!

    Milano Design Week 2022

    By having to overcome obstacles, the viewer earns a privilege. The best things are those you discover. (Dominique de Menil)

    The evocative layout of “Rivelazioni”, the Fuorisalone 2022 installation entrusted to the creativity of Studio MILO, aims to reveal the new Masiero lighting collections little by little, with the gradual delicacy that accompanies the discovery of a precious jewel or a work of art.

    Masiero presents two new collections, Posy design by Sara Moroni and Iglù, design by Oriano Favaretto

    Iglù, Design by Oriano Favaretto
    Posy, design by Sara Moroni

    The spatiality of the location in Via Statuto 16 will be also a soft shell inside which will be celebrated an installation of the iconic Horo by Pierre Gonalons and Sound by Giovanni Battista Gianola.

    RIVELAZIONI Brera Design District – Via Statuto 16 – Milan

    Press Preview, Monday 6 June from 11 am to 7 pm

    Openings:

    • 6 June 11 am – 7 pm
    • 7, 8, 10 June 11 am – 9 pm
    • 9 June 11 am– 10 pm
    • 12 June 11 am – 6 pm

    You could find us also at the Salone del Mobile at the partners:

    Trabà / Hall 10 Stand E08
    Carpanese Home / Hall 03 Stand G14
    Fasolin / Hall 08 Stand B35

    As well as at the Fondazione delle Stelline, Corso Magenta 61 – Milan, partner of “Il Paradiso” by Pierre Gonalons and at the Spazio Medelhan via Carlo Torre 28, Milan.



    Good Design Award 2021

    Masiero won the Good Design Award 2021, the prestigious international award awarded to the best design products, with HORO, the collection designed by Pierre Gonalons.

    Minimal shape, simple, almost graphic that takes on a vintage mood thanks to the metal and glass finishes, these are the characteristics of HORO that convinced the international jury of architects and designers of the coveted award that is organized annually by the Museum of Architecture and Design Athenaeum in Chicago. Founded in Chicago in 1950 by Eero Saarinen and Charles and Ray Eames, GOOD DESIGN remains the oldest and the world’s most recognized program for design excellence worldwide.

    Christmas in Italy

    The cold and shorten days are getting closer, lights start to bright in the streets decorated with red and green details, and huge Christmas trees appear in the main squares. People hurry across the streets with a lot of packages in their hands, bagpipers play Christmas melodies all around, and Babbo Natale give candies to the children. The Christmas atmosphere is really felt in the Bel Paese since this holiday is one of the most important ones in the country. Although there are commons traits, the magic of Natale is different all over the world. This is the perfect occasion to meet up with your family, sit around the table and enjoy a delicious and exquisite menu. The charm of this day lasts until late, while playing board games, tasting Italian delicacies and good wines, and unwrapping all the presents! Italians really like to decorate their home, and the choice of the right lighting it is fundamental to create the perfect atmosphere and here we would to show you the several suggestion come from Masiero!

    If you live in a country cottage, Libe with its wood frame and the precious diffuser in opaque crystal lozenges could be perfect for lights up your favourite armchair, looking the snow and delight in the warmth of the fireplace.

    Are you in love with the gold and white? A Leaf gold Dame suspension composition will be the excellent choice for your modern living room, next to your amazing Christmas tree!  

    Simplicity and good taste are your keywords. If the snow is falling outside and you don’t like the cold, take a sit on your sofa with your favourite book, light up the Sound and enjoy your home.  

    Are you crazy for Christmas? Treat yourself a piece of the Masiero Limited Gold Edition! A special dress for the iconic Masiero’s collection celebrate the 40th anniversary of the company. A gold plated finishing make the products unique! You could choose the Nappe, and place them close to your bed as little jewels.  

    If you want to make your living room shining, Olà is the best solution to bring a sparkling touch!

    You are a lover of classical chandelier: Maria Teresa is the perfect mix between classic and modern thanks to the traditional shape and the led lighting technology, the modern trend of light source!

    You can not give up to a touch of vintage: Horo with its simple line and the ‘50s style in this limited edition with the glass in gold tone is your masterpiece.  

    Honicè will be the special guest on your festive table! Simple line, block color and an iconic design are the winner ingredients of your secret recipe!

    Author of the article
    Alessia D’Alesio
    Global Marketing & Communication Manager, Masiero

    Interior lighting design: our suggestions

    Lighting design is one of the most important elements in the decoration of a living space.

    Choosing the right lighting strikes a balance between style, functionality and personal taste.

    The Covid involved a radical change in the life habits of each of us and the priorities in our lives.

    Reclaiming the spaces, making your home cozy and functional, reflecting the personality of those who live it has become a widespread priority.

    Less is more has become a statement useful to interior decor and also to the choice of lamps.

    Horo, designed by Pierre Gonalons, with its simple and essential lines, certainly goes in this direction. The simplicity and the ability to decorate with taste and various spaces make Horo a winning choice!

    Another focus of the season is the passion for retro atmospheres. The time of solitary confinement that we spent has made us nostalgic, eager to recreate the world of our childhood, or that golden age that we dream of being able to live again. So also in the interior lighting we see the return to the 60’s and 70’s, to the economic and creative boom that has involved the whole world.

    Vegas designed by Marc Sadler is a collection of sculptural volumes, precious and impactful, that illuminates the house with a sign of style very marked.

    The passion for retro and vintage taste will certainly make you appreciate Olympya design by Masiero Lab, which with its classic shapes and reassuring colors is a choice of lighting design that will accompany you over time.

    Sustainability and attention to the environment are values that are back in vogue. So natural materials enjoy a renewed interest.

    Flashwood design by Giovanni Battista Gianola is the Masiero’s suggestion made of wood with integrated LED lighting, in full respect of the environment.

    We talked about current trends in interior lighting design, but what really matters when choosing the lighting of your home is harmony. The house is the place where you share family experiences or take refuge in the intimacy of a time for yourself. All this requires harmony in the colors, in the shapes, in the space that you live.

    The creation of a warm and welcoming space goes through the choice of interior lighting, which contributes to create the right atmosphere for each of these moments. The balance between aesthetics and functionality, design and practicality is the focus of Masiero’s lighting proposals.

    Choosing designer lamps for your spaces means leaving an imprint of your personality, making the space unique, modeling the light and shadows, shapes and lines, colors and volumes. I mean, make it real.

    Author of the article
    Alessia D’Alesio
    Global Marketing & Communication Manager, Masiero

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